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Reditr change background4/3/2023 ![]() ![]() This choice to use rich multimedia is meant to bring more “sight, sound, and motion” to the often text-heavy Reddit app, Costa says. What Reddit won’t do, however, is leverage any sort of understanding of user demographics - like age, location or gender - for its recommendations.Īs you scroll down the Discover Tab, you’ll see photos, GIFs and videos in small rectangular or square boxes overlaid with the name of the community they represent. If you’re a new user, Reddit will make suggestions of popular communities until it gains a little more signal about your interests. For example, if you subscribe to a lot of baseball subreddits and spend time in several football subreddits, the app may recommend other sports communities. ![]() Specifically, Reddit will take into consideration things like which subscriptions you already have and where you spend the most time, to make its recommendations. In this section, you’ll be presented with a visually engaging, vertical feed of subreddit (community) recommendations, either based on popularity, if you’re a brand-new Reddit user, or based on your engagement patterns, if you’re an existing user. ![]() The new Discover Tab will now sit to the immediate right of the home button on Reddit’s mobile app for iOS and Android. We acknowledge that - so we wanted to craft a new surface area to make it easier to discover lesser-known communities,” he said. “Maybe something pops up in Reddit Search or Google Search…but it can take work. “The big thing we’re really trying to solve for here is that it can be hard to find subreddits and communities that you want to develop a deep connection to,” explains Jason Costa, Reddit’s director of Product for Content and Communities. Reddit today has more than 100,000 active communities, but many of them are still under-exposed, it notes. The company said it heard from users that they wanted a better way to explore their interests, which prompted the decision to introduce the Discover Tab. Reddit today is launching the first major change to its mobile app in over two years with the addition of a new Discover Tab, offering personalized recommendations, as well as a revamped navigation system that includes new Community and Profile menus where users can quickly access and reorganize their subscriptions or access their profile settings. ![]()
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